Bringing your ideas to life.

Metcrom is a Mexican industrial design and engineering firm, formed by a multidisciplinary team, that focuses on the advertising industry, offering services ranging from conceptualization and creative process to modeling, prototyping, manufacturing, and finishing.

The goal of Metcrom is to work on each of their projects in a unique and creative way. They wanted to create a strong brand that stands out for its ideas, so we created scenarios that explore Metcrom’s world of ideas and how they turn seemingly imaginary objects into reality.

We drew inspiration from different materials that allowed us to represent the versatility and variety of Metcrom's projects through abstract shapes and bright colors. The layered compositions symbolize teamwork and the mix of areas and ideas that enhance the results. In addition, we balanced the strength of graphics and colors with simple applications, geometric icons, line graphics, and clearly typography to convey messages instantly.