Fonima blurs the boundaries between audio and visuals through live improvisation. In its third edition, organized by Casiopea and Rock Juvenil, the festival evolved into a fully digital experience spanning Mexico City, Torreón, and Baja California.

The event included workshops, talks, a GIF animation contest, and a virtual concert set in an interactive world co-created with Oxxxo Club. Inside a digital dome, live music met real-time VJ mixing of animated GIFs, transforming rhythm, motion, and light into one continuous expression.

The creative process behind Fonima was just as dynamic as the event itself — playful, experimental, and full of improvisation. From testing wild visual concepts to building an interactive universe, every step embraced spontaneity and collaboration.

SERVICES
Branding / Art Direction / Motion Branding
INDUSTRY
Festivals & Music
YEAR
2020