Every day, millions of ideas are born as businesses, songs, books, stories, and inventions, but what makes one of them become a brand? A logo alone isn’t enough; a brand needs soul, narrative, and consistency. The challenge is that building this usually takes weeks or months, and when your idea can’t wait, time becomes your biggest obstacle.

When we talk about brand positioning, it's important to remember that it is a matter of perception. It's defined as the place your brand, service, or product occupies in the customer's mind.